Roy Speed & Ross has announced a new brand strategy, designed to help the company better reflect its corporate mission of “Helping Dealers Protect Drivers.”
Moving forward, the company and its services will be carried under the name RSR Global.
According to RSR Global President and CEO Karey Davidson, the refreshed look and feel marks a new chapter in helping the company bring innovative growth solutions to automotive dealerships.
“We’ve been around a long time — 15 years,” says Davidson “and the new strategy was based on feedback we received from our dealer survey.” Davidson says that many dealer customers enjoy the long-term relationships and the quality of service RSR Global provides but wanted to see the company add more products and services.
“The market has changed,” says Davidson. “Today, consumers demand full disclosure and transparency. Dealers have been trying to meet these demands but haven’t had the right tools to do so.”
As a result, in addition to its new branding, RSR Global has adopted a simplified philosophy, aimed at providing dealers with the tools they need to deliver a better consumer experience — one that can be directly related to an increase in sales.
Davidson says that as part of that strategy, RSR Global will become more consumer-facing to help educate and inform car buyers prior to arriving on the showroom floor. “By doing so,” she says, “we will be moving from a product provider to a true business partner with our dealers in the knowledge-fuelled sales process that is so crucial to car buyers today.”
Davidson also says that RSR Global is expanding its suite of products, introducing GLOBAL n2 — a nitrogen tire inflation program, with further dealer-centric products and programs to be rolled out over the next 12 months.
“This is an exciting transition for us,” says Davidson. “We invite every Canadian dealer to be a part of our new initiative. At the end of our day, our goal is to continue to invest in the auto retailing industry and to help dealers protect drivers.”